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Customer Analysis Despite of facing a tough competitive market, the company always aims to deliver maximum customer value to the market through its multi product segment strategy. The intensity of the capital for the Toothpaste industry is not that high compared to other products. As for Close-up, its a strong brand towards the teens while Hapee is for the masses and kids.
Pedro said that this year Hapee toothpaste is setting its sights higher to go global with its commitment to world-class quality at affordable prices. The prime mover behind Hapee toothpaste is entrepreneur Dr. Smile Dental Center at Podium Mall told this writer that one of the social problems of Philippine society is the large proportion of urban and rural poor who do not have adequate dental hygiene practices and basic dental care services.
They will also be able to save time when they are in a hurry but gargling and brushing at the same time.
Hapee is currently in the maturity stage. StrategiesExpected Future StrategiesColgateColgate must considered the lower class on execute its rational price range to the market More variants much betterClose UpTo sustain its popularity in the public for its known as the toothpaste for young teen Double the positioning and promoting strategy More fresh new flavors and variants that suits to the consumer satisfactionUniqueWide and Effective positioning and developing the toothpaste product for in able to compete with the strong existing brand of toothpaste in the countryHapeeHappy toothpaste also believes that quality goes handin-hand with affordability.
Many other brands, products and variations are being introduced to the market which pressures the toothpaste industry especially Hapee.
With so many alternatives available in the market, and with a kind of product such as toothpaste, switching costs is not visible- Distribution It would be hard for new entrants to obtain shelf space in supermarkets and other drugstores for the leading brands, with many varieties, occupies these spaces.
HapeeHappy, have set in motion our strategy to become a major player in the oral care With our vision of having a Happy toothpaste in every home, we continue to develop quality its products that are essential and beneficial to our daily lives. ColgateSupermarkets, Hypermarket, Convenience stores, drugstores, sari-sari stores sachet Close UpSupermarkets, Hypermarket, Convenience stores, Watsons, sari-sari stores sachet UniqueSupermarkets, Hypermarket, Convenience stores, drugstoresHapeeSupermarkets, Hypermarket, Convenience stores, drugstores, sari-sari stores sachet Where do they buy?
These colours will be associated with the moods of our customers. Colgate has catered all it segments that starts from baby boomer generation. Proper attention and training are given them. This is the year where we will probably also explore exports to other countries, particularly Southeast Asia, by the grace of God.
Stronger teeth, less cavities, whitens teeth, fresh breath Usage: Category Growth The additional investments made by the company for the expansion of market in the Southeast Asia, would improve the company's market share in the local tooth-paste market to 20 percent from the present 10 to 15 percent market share.
When you frown, it becomes difficult to brush your teeth. Why such optimism about the prospects for Hapee toothpaste? The company continues to engage with the customers worldwide by creating unique shopping experiences, introducing in-store innovative marketing communications strategies and different merchandising techniques in order to ensure the right product assortment at the right location.
For more established brands, selling toothpaste products is relatively easy. There are several techniques and tools that can help you market effectively, but you have to be purposeful in your strategy and evaluate how the marketing initiatives will enhance the credibility for your brand and influence potential customers.
This, I think, is what makes us different from the world and this is what we believe is making a difference for the glory of God. Taiwan with Colgate-Palmolive formed a joint venture since Customer AnalysisWho is the customers?
It will indicate for about 22 billion pesos profit in the industry2. Regularly, every morning and before sleeping, every after mealWhere do they buy? Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: Therefore Happy toothpaste will produce cheaper but high in quality toothpaste that suits in consumers satisfaction.
Experience, stronger teeth, fresh breath Usage: In Pakistan, The Company has products in four categories: You may consider selling your toothpaste products to retailers at discounted prices and leave the marketing work to them.A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives.
For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers.
Integrated marketing communications plan * Hapee will conduct a few commercial and print ads. This will serve as the introductory stage of Hapee Mouthwash.
We will make our target market aware the features and benefits of our new product.
Our Company We are the first Filipino Company to succeed in penetrating the local toothpaste industry, long dominated by multinationals, with our own brand of toothpaste, Hapee. Since our formal inauguration in Marchwe were able to maintain a consistent quality standard on our toothpaste.
Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives.
It is important that these objectives have measurable results. Two years later, he reopened his factory as Lamoiyan Corporation, now known as the manufacturer of toothpaste brands’ Hapee and Kutitap.
[pic]When Dr. Pedro entered the market inthe big toothpaste makers controlled 99% of the market. Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on.Download